(See past versions of this post: 2019, 2020. The text of this version borrows heavily from the 2020 post.)
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Hey, I am the author of the corporate campaigns cost-effectiveness estimate you mention. In case it's relevant, I recently spent 3 months doing another (much more detailed) cost-effectiveness estimate of chicken welfare reforms (corporate and legislative) that I unfortunately can not make public. According to this new estimate, in 2019-2020 chicken welfare reforms affected 65 years of chicken life per dollar spent. According to the same new estimate, the cost-effectiveness in 2016-2018 was about 2.5 times higher. So while it's true that lately campaigns were not as cost-effective as they were some years ago, I think that they are still very cost-effective. In fact, even more cost-effective than my linked report suggests because in that report I think I underestimated the cost-effectiveness. Also, because of the research of the Welfare Footprint Project, I now think that these reforms are more important to chickens than I thought previously (although I haven't yet examined the broiler book in detail).