Hi! My name is Yanni Kyriacos. I am the Head of Marketing at Spark Wave. In particular I look after Positly and GuidedTrack.
I didn't have the time to write a proper post about what I do, so I decided to just post my current to-do list in the hope it inspires a young whippersnapper to get into marketing.
I've made some confidential info anonymous but you should get the gist.
Happy to answer any questions in the comments below or be emailed at yannikyriacos@gmail.com
Anyway, here is my to-do list:
| Complete Customer Interviews + create marketing strategy document |
| Research and launch ads in new ad channels (adwords, reddit, facebook) |
| Build Channel Plans for new target segment |
| Create a guide for building an MVP (maybe in partnership with X) and advertise it X, then pitch X in the content (i.e. content marketing) |
| Build out a program to surface and market extreme users for product X. Identify cool use cases for case studies |
| Assist in XYZ's "Getting Started with X" video program. Use it to impove Onboarding, Discoverability and Aesthetics for the product |
| Conduct more customer interviews in segment X (see if worth investing advertising in) |
| Debug issue with Google Analytics |
| Continue to optimise ads daily - spend 60 mins on this |
| Examine pricing strategy for brand X - are the tiers adequate or will it suffer customer leakage? |
| Go back into Competitor A, B and C and do a review of their platform. Come up with recommendations |
| Review competitor ads. Create new ads off the back of them |
| Approach decision-makers of X and pitch Brand Y as a tool to help them accomplish ABC |
| Approach ABC type events (sometimes happen at co-working spaces) and suggest using A as a tool. |
| Write ads for X Channel |
| Research Newsletters for advertising X in |
| Work with engineering to set up automated interview processes for new customers |
| Review landing pages + user journeys and competitor landing pages and make recommendations |
| Brainstorm / research: how else could X video asset be used? find more advertising channels that use video |
| Run XYZ Ads to reach decision-makers within organizations that might benefit from X product |
| Check out LinkedIn groups where they discuss LinkedIn ad results (i.e. gather intel on how to boost performance) |
| Develop ideas to Productise + Showcase Quality Assurances processes on brand X |
| Give X feedback on their videos. Get feedback from Y on X's videos |