This is a really great initiative! Well done! I have several years of experience fundraising from healthcare workers, physicians mostly, across Canada and US. One challenge I've come across is that, in this environment (not sure about UK/Australia) they are so highly solicited to make donations to their hospital foundations, many of which have teams of fundraisers. Would be interested to hear of your experience with that and how to position the messaging alongside the frequent requests from their place of work (or if, perhaps, it's not the case outside of N America)