What are the most critical mistakes the animal advocacy movement risks making during the next 10 years?

Thank you, Peter,  for updating the post with the video tutorial. It's part of a toolkit we have been promoting to animal advocacy groups through our networks in order to increase their capacity for engaging their followers. 

In regard to part 14 (the open commentary) Anima International will, as Neil also suggests, use this opportunity to ask for more focus on fish and invertebrates:

"Widening the scope: It is important that species specific requirements are in place for all animals, including the groups that are currently excluded or have only minimal legal protection, such as fish and invertebrates. It is also important that these requirements incorporate up to date scientific knowledge and consider the moral attitudes of citizens."

Our full comment can be seen here for inspiration.