We are facing a funding cliff at the end of this year—the multiyear grant that kickstarted Giving Green is coming to an end. We have a good relationship with this funder and they feel the grant has been a success, but they’ve expressed that they may want to scale back their giving in the upcoming grant cycle. We are looking to new individual donors to fill the gap—and to support our continued growth.

All additional funding until our $500k gap is closed will go towards paying our seven staff members and continuing the work we're currently doing.

In the world in which this multiyear funder renews at the same level and we close the remainder of this gap, our use of the next marginal funds depends on how much additional funding we raise, so here are three possible answers:

• ~$10k: streamline our operations by spending money to get back time, e.g. pay for tools to manage our donor lists and media outreach instead of manually finding, cleaning, and arranging this data.
• ~$50k: hire a communications firm to improve our branding and redesign our website. We have gotten user feedback that our website is hard to navigate, and we think that this reduces donors’ trust and willingness to give.
• ~$200k: hire an additional staff member with guaranteed runway for ~2 years. We envision this being one of the below roles:
  • a researcher, to expand our capacity to evaluate grants if and as the Giving Green Fund continues to grow
  • a communications/events specialist, to increase our capacity to reach new audiences. Our 4 events this year have garnered positive feedback and fundraising leads but we don't have capacity to run more than this.

We estimate that every $1 donated to Giving Green yields ~$15 to our recommended organizations!