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Andre...

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Is it fair to say that EA made him the public face of the movement, or did he make himself the face of the movement?

I know of some instances of him being promoted by EA related organizations (such as 80k), and most likely there are a bunch of cases that I don't know about.

My impression thus far has been that he mostly ended up a public EA figure, because he was famous for non EA-related reasons and being a famous person he identified publicly and frequently as an effective altruist. This is based on only cursory information, so please correct me if that impression is wrong.