GraceAdams🔸
Bio
Participation3
Head of Marketing at Giving What We Can
grace.adams @ givingwhatwecan.org
Posts 30
Comments74
I think it's a great idea to do a fundraising campaign as part of your university groups! Fundraisers can be a great way to raise awareness as well as money!
At Giving What We Can (I work there in Marketing), we have a some resources on running successful fundraisers which could be useful:
https://www.givingwhatwecan.org/get-involved/run-fundraisers
There have also been initiatives in the EA community like:
- https://campagnes.doneereffectief.nl/looop-2024
- https://www.givingwhatwecan.org/fundraisers/from-england-to-istanbul
I think that fundraising for a cause tied to a run/walk or some type of other event that's happening near you could be a great way to gather momentum!
I would generally favour charities that 1) you think are highly effective 2) have a clear story that you can explain to potential donors about how it works and why they're worth supporting. I think GiveWell's top charities are great examples. Climate change charities or animal welfare charities could also resonate with people at universities!
Thank you Luke for your leadership of GWWC, and your mentorship of me as an employee at GWWC.
It was seeing a talk from you and Peter Singer that got me involved with effective giving, and GWWC. So without you, I would never have been involved with something that has become one of the most meaningful parts of my life.
It has been an immense honour to work with someone as passionate, intelligent and caring as you.
So much of how GWWC has grown in the past few years since you joined is because of your hard work, and all of us who have worked with you personally know how much effort and love you have put into GWWC.
I'm personally very sorry to see you leave GWWC, and your legacy will be felt strongly for years to come.
Would Jimmy personally (or the business) ever consider taking a public pledge to give to effective charities, like the 🔸 10% Pledge - a pledge to donate at least 10% of income until you retire to the organisations that can most improve the lives of others?
Prominent pledgers like podcaster Sam Harris, youtuber Ali Abdaal, author and historian Rutger Bregman amongst others have raised awareness of the pledges we offer, as well as the principles of effective charities - and influenced more than 1500 people to take a pledge to give, which we estimate will generate over $100m USD of effective donations over time.
Hi Ben,
All pledges taken through partners will appear on GWWC's website and will be treat as "direct" pledges! Partners could also decide to display the people who pledged through their "club" - but we're mindful that impact isn't double counted!
Most people will be added to our english comms about the pledge, but in some cases, where the audience does not speak english, they may not receive the same comms from GWWC, with the expectation that our partner will communicate in their language. We're handling this on a case by case basis.
At the moment, people will be directed to our website to report their donations and update their profile - but as we develop our partnerships further, we may include ability to report in our API or place the reporting of donations on a more neutral 10percentpledge.org website. We decided to see how the partnerships go before investing more technical time but we're excited for what the future could hold in this direction!
Thanks Oscar - I updated the reference on LinkedIn!
I don't think there's a good way to tag GWWC on LinkedIn in the bio or headline, sadly.
Yeah this is a good point - we tried to keep the communications short but this missed the nuance of how to actually update it! We're seeing if we can create some guidance but it's on our list of lower priority tasks.
Hi Andrew - we did notice the similarity many months ago when we started planning the launch - but with the election being called a few weeks ago, the comparison has definitely gotten more noticeable.
At the time, we thought it wasn't a big issue, and once the election is over, I suspect it will go back to being much less of an issue as well. Keeping in mind that less than a quarter of our community is in the UK - and the symbol doesn't have any clear association outside the UK.
Partly we are using the little orange diamond because it fits nicely with our GWWC logo having a small diamond, and the only two diamond emoji colours are orange and blue - and blue didn't fit as well with our colour palette.
My hope is that by the next election cycle, the Lib Dems feel like they need to adopt a new symbol because the 🔸10% Pledge is so prominent!
To me, the 10% Pledge was a commitment to being the kind of person I really wanted to be. Someone who took the inequality and suffering in the world seriously, and did not turn away from it.
Since pledging, I only feel more motivated to help others and do good.
Working at GWWC gives me a unique window into all the motivations people share when pledging, as well as interacting with the community every day - and that in itself continues to inspire me.
I truly hope that GWWC continues to grow strongly for many more years and is successful in our mission of making giving effectively and significantly a cultural norm.